Consumer satisfaction of personel care product a project report on customer satisfaction in fmcg ind

Furthermore, recently the electronic items like mobile phones, MP3 players, external hard drives, etc, which has less life owing to its technological development, has also been brought under the gamut of FMCG sector.

Competitors focusing on a particular product and eating up HULs share like Nirma focusing on soaps and detergents. Brand Image 50 4.

Customer satisfaction of hul

Table 1 summarizes the findings of socioeconomic profile of the respondents. Respondents of Pollachi Taluk alone have been included in the sample. Qualitative or quantitative data that are newly collected in the course of research. It has a combination of both open-end and close-end questions. Deviation 1. The data was collected by 60 respondents who filled the questionnaires and gave me required necessary information. Brand portfolio includes both global Unilever brands and local brands of specific relevance to India.

Leveraging the latest IT technology. The consumption of health and personal care products in FMCG sector has increased in the recent past with rise in disposable income especially among the early stages group in India.

questionnaire for hindustan unilever limited products

Most of the respondents are private and public employee. Threats: a.

Consumer behaviour towards hul products

Distinctly placed products providing reach to every segment of society. Potential outsourcing business in India. Productive and professionally trained the manpower resources. Its most popular brands are Sunsilk, Clear, and Clinic Plus. Growing consumer base due to increasing income levels and new consumers from lower strata of the society. Larger businesses have levels of managers and executives who usually don't have direct, one-on-one contact with customers. FMCG dealing with overcapacity utilization. Information as reported by respondents might be prejudiced. People are mostly satisfied with the overall quality of ponds and necessary advertisement should be made in order to increase the sales of ponds skin care product then the competitors Jamuna

As Fan Shean Cheng, Cheng Soon Ooi and Ding Hooi Ting have observed that there is a significant and positive relationship between males concern towards self-image and their consumption of male grooming products. It is also observed that there is no significant association between the variables selected and the level of satisfaction of the consumers.

project report on consumer satisfaction towards itc foods products

The target population influences the sample size. The data is collected from a small sample of population.

Consumer satisfaction of personel care product a project report on customer satisfaction in fmcg ind

Growing consumer base due to increasing income levels and new consumers from lower strata of the society. Quantity 50 4. The study done by Ashok Yakkaldevi reveals that the consumer behavior towards cosmetics apart from psychology and economics the role of history and tradition in shaping the Indian consumer behavior is quite unique. The explicit factors identified were, the familiarity with brand name, the price of wine, quality or the mouth feel of the liquid, taste with regard to its sweetness or dryness and the suitability for all tastes. The data is collected from a small sample of population. Data collection took place with the help of filling the questionnaires. Market and brand growth through increased penetration, especially in rural areas. These usually include factors like service promptness, staff responsiveness, and understanding of the customer's problem. This is contrasted to secondary data which entails the use of data gathered by someone other than the researcher information that is obtained directly from first hand source by means of surveys, observers and experimentations. Information that already exists somewhere having been collected for another purpose. That attitude could prove risky.

Changes in fiscal benefits. Larger businesses have levels of managers and executives who usually don't have direct, one-on-one contact with customers. Numbers of the collected samples are

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Project Report FMCG