Case Study Made famous by the Harvard Business School, even mainly quantitative researchers can relate to the value of the case study in explaining an organization, entity, company, or event.
Youth took part in two open-ended interviews lasting 60—90 min.
Adopting this approach helped to ensure a richness of data as youth were afforded the opportunity to present authentic conceptualizations of complex phenomena that cannot be easily uncovered or conveyed through quantitative research [ 31 ].
Seventy-five Canadian youth aged 11—19 years participated in open-ended interviews, focus groups, and photovoice methods. Furthermore, questions were asked on why things were happening the way they did and what could be done about it, as well as how the photo could educate others [ 35 ].
Sharing the initial interpretations with youth during the second interviews helped to validate the emerging themes. When it comes to health risk awareness, youth who choose not to smoke often cite health risk awareness as a contributing factor [ 121318 ].
A total of fourteen youth participated in the focus groups, with each group comprising of three to four youth. Moreover, youth report resisting peer influence to smoke and in fact, are now influencing their friends who smoke to quit.
Peer selection involves affiliation, sharing of group interests, and support for group members [ 4517 ]. Each interview was digitally recorded and transcribed verbatim.
Also, by considering the role of youth smoker and non-smoker peer selection and influence, health promoters may tap into the positive interpersonal influence towards smoking prevention particularly by non-smokers. Use of photovoice methods complemented the second interview session.
Youth were given a disposable camera and asked to take photographs, over a period of three to five weeks, of people with permissionobjects, places, or events that made them think of cancer and cancer prevention.
How smoker and non-smoker youth conceptualize and communicate these messages can help direct health promotion and smoking prevention efforts.